TONY HAWK HUCK JAM BIKES | 900 FILMS
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I’ll bet you didn’t know that he’s also a mad scientist. Well, only for this commercial. 900 Films hired us to create a “bike factory” for a new line of BMX bikes branded by Tony Hawk. The producer wanted to film inside of one of The Tony Hawk corporate warehouses, so we chose an area behind one of his half pipe practice ramps. There we assembled back light panels, hoses, and large plastic discs to create a background set piece that looked like a bike factory machine made out of giant bike parts to help give the room a subtle “bike” feel.
We then scouted and shopped junk and surplus stores, harvested bike parts, and purchased new hardware to create from scratch five unique and modular robotic looking machines to match the director’s vision.
We then hired a stunt ramp company in L.A. to create a “rainbow ramp” out of steel for one of the shots. Our stunt coordinator drew some specs which we translated into a computer file. It was a tight deadline but the spot turned out great.
Tags: art director,visual design, propmaster, set design, scenic painting, models, military simulations, exhibits, props, film sets, entertainment, custom props, set decorator, game shows, set dressing, Integrated Media, special events, promotions, previs, casino decor, Jeff Gonka, 3d design, movies, commercials,business theater, san diego, orange county, Van Gonka stage, special effects, magic, illusions, experiential marketing, stylist, creative, media stunts, green screen, video games, new media, breakaways, imagineering, illustration, signs, displays, Jeff Van Gonka, scenic productions
MOVIES, TV, and MIXED MEDIA
MOVIES, TELEVISION, and MIXED MEDIA